OUR MISSION

It is no secret that women’s sports and female athletes do not get the same media coverage compared to their male counterparts. In the United States, women’s sports receive only 4 percent of sports media coverage. This is evident every day when you turn on the TV or visit mainstream sports websites and the majority of front-page stories are dedicated to men’s games and news. However, while the coverage of women’s sports is significantly lower than the men’s it doesn’t mean it is nonexistent and that there isn’t an interest to follow women’s sports.

Fortunately, and contrary to what internet trolls say, the interest in women’s sports is strong and continues to grow every day. The issue is not fully based on the popularity of female athletes but more on how the women’s leagues and teams are marketed, the lack of coverage, and the lack of overall investment in women’s sports. When major tournaments and games are covered, there are consistent high viewership numbers and ratings, which goes to show there is interest in women’s sports. 

Thanks to social media channels we know people are demanding more and better coverage of women's sports and we intend to capitalize on this and help generate more attention toward the achievements of the hardworking female athletes around the world. SHEthlete wants to empower and celebrate all female athletes in their achievements at the local (community), collegiate, professional, and international level by creating an online presence on various social media platforms to highlight them individually and/or in groups. SHEthletes are changing the game of sports and we believe they should be appreciated and judged on their accomplishments and ability rather than by their gender. 

Follow our social media pages on Twitter, Facebook, and Instagram (@SHEthlete), because this is the future of sports.